Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

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Expert analysis of the newest internet tools and how to exploit them Do you visit a social networking site at least once a month, like “one in four online American adults”? Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2.

Page 1 of 1 Start over Page 1 of 1. Read reviews that mention social media case studies social networking charlene li and josh josh bernoff must read social technologies social networks great book social technographics talking energizing easy read people use technographics profile well written things they need traditional institutions highly recommend forrester research trend groundewell which people. Nov 04, Jelinas rated it really liked it. grojndswell

A monument to the foolish hopes we I had at the start of the Internet era. Social media platforms enhance the power of online communities in four ways: The author of this text makes up a lot of their own terminology and key-concepts behind social media including the term “groundswell”.

We’re experiencing a groundswell, a term that’s used to refer to the social phenomenon which has changed both the way that we interact with each other and the way that we access information. It would not only be ineffective, but might backfire. Learn more about Amazon Giveaway.

Social networks, blogs, wikis, tags, online reviews, support forums and widgets are all part of the latest online revolution, a “groundswell” that is transforming not only the internet but the way the world works. I love the lively Goodreads environment full of buzz and opinions. The people are there already talking about you, wanting to interact, so do what it takes to go to them and listen and create with them.


A few instances of over-explaining could probably be pages shorter and wish there was a few more creative illustrations of putting these methods into practice but overall, a decent intro into the sociological side of social media for business practitioners. No eBook available Amazon.

Groundswell: Winning in a World Transformed by Social Technologies

vharlene Social technographics segment users into seven categories like creators, critics, spectators, etc. Amazon Music Stream millions of songs. Sep 25, John Hicks added it. This is an interesting read, but I’m not too crazy about it nor it’s concepts. If you’re interested in marketing, the internet, social media or even the way that our society interacts with each other, this book’s for you.

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I recommend this book to anyone wanting to learn more about social media and the steps to take to get involved. For instance, some companies must work within industry regulations, national or multinational corporations must balance corporate and local engagement, and other companies must find ways to engage with customers on time-sensitive issues.

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I came away with the feeling that it was full of valuable argument content for convincing our unknowing associates that social networking has value and that it works. Unlike some of the other books out there claiming to unlock the secrets of chharlene media using only the author’s opinion or personal experience, Groundswell pairs sound advice with diverse case studies and actual statistics. Corporate executives struggle to harness the power of social technologies. It’s geared more toward big companies, but I still found it really useful.

Of course, this means that power has shifted and companies must adapt. Like top-tier analysts do, Li and Bernoff capably synthesize these and other xharlene into handy bullet-point lists that businesses should laminate and pass out to every department head. Amazon Advertising Find, attract, and engage customers. Groundswell deserves a wide readership, not just for explaining the social tsunami now engulfing us in down-to-earth terms but for presenting a loud and clear wakeup call to corporate America: May 03, Kierk rated it it was ok.

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

Get to Know Us. YouTube has taken the place of TV ads. Pajiba has always been good at fostering community. Tom Dickson successfully marketed his Blendtec line of blenders through the viral marketing campaign Will It Blend? To see what your friends thought of this book, please sign up. Some companies distinguish their product through the use of social technologies. With almost a billion people using Facebook alone, social technologies have allowed people to connect in ways never before.


Winning in a World Transformed by Social Technologies. Also the audible version does still vary slightly from the kindle version when it comes to statistics and dates – but the core message and charlens is still the same.

Remember, blogging is more than writing. The authors explain that people utilize social media to connect, collaborate, react, organize, and accelerate consumption.

As you read the book, it’s easy to tell that Groundswell pulls together a ton of relevant information, and the authors did an excellent job of leveraging data from their parent organization Forrester Research and gathering new information though many in-person, telephone, and email interviews. Using tools and data straight from Forrester, you’ll learn how to – Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and Build social technologies into your business – including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers.

The stories managed to groundswrll my interest long enough for me to move on to the next chapters. The book could use an updated edition as many gtoundswell the technologies have significantly evolved since it was written.

I also appreciated the formatting of the book as it included many summarizing bullet point lists, and clear headings so that I could easily return to information when I needed to. Li and Bernoff, analysts at Forrester when this was written, offer dozens of rich examples of the groundswell at work. I felt like it delivered a great overview of WHY and HOW to introduce social media into your marketing strategy and gave realistic parameters to work within.